Our Story
Hallmark Homes is a local family-owned company established in 1990 by Mike Fitzgerald. A Coeur d’Alene native, Mike’s family ran tugboats up St. Joe River in the lumber trade. He grew up on a ranch on Blackwell Hill across the river from Coeur d’Alene.
Mike has worked his whole life to become the renowned builder that he is known for today. He originally worked in the banking and accounting industries and then he owned North Idaho Insulation that specialized in providing quality insulation for homes. After many years of being a subcontractor, Mike realized that he wanted to start a construction company that really catered to the needs of new homeowners. That is when he started Hallmark Homes, Inc.
It wasn’t long before Mike’s son, Michael followed in his footsteps. Michael has cut his teeth on doing construction. He has experience in every aspect of building a quality home from framing to supervising subcontractors to meeting with clients to help pick out their home preferences.
Idaho’s housing market has seen many changes over the past 30 years, but at Hallmark Homes, Inc., one thing has remained the same.
The Fitzgeralds’ commitment to helping people achieve their dream of owning a home by providing personal attention, superior quality, and excellent service. That dream can be a reality and they are here to help you achieve it, every step of the way.

